Blog posts and social media posts share the same purpose: to let a business flourish, maintain it, and rejuvenate it. However, they are different, like the liver and spleen in the human body. It is important to acknowledge their specific features and tasks in order to perform them.
BLOG POSTS:
Writing a blog requires dedication and a smart attitude. Blog posts are challenging due to multiple factors to take into account. For instance, grammar, SEO standards, spelling, and the logical structure of the concepts are some. Furthermore, it is important to write it down when you feel like doing it, without forcing it on you like other tasks. Everybody tends to give a different meaning to each action they perform. Writing a blog post takes first the courage and second a good amount of self-challenge to expand an initial idea that may come as inspiration at any time, articulate it, and link it to other ideas previously studied. In this way, it is possible to link past articles to present posts and create the conditions for future ideas. In this way, all the content keeps circulating in a constant loop, aiming for eternal visibility. The blog is a nice tool to see the growth of a business over time and to create connections within the same company with news and events.
You make someone’s mind click when you fully express your point of view about a subject. Paragraphs are the basic tool for concatenating concepts and arguments present in sentences. It gives the digital content flow, which is basically like the music in a film or the dressings in salads. It gives taste and colour to the internet material, which otherwise remains empty. That reminds us of the whys we are posting material on the internet. If your aim is to actually help businesses with your skills, you need to get to the core of things by creating proper content that is deep enough to let people understand what can be done.
If a business has a problem but does not see it, and keeps working like nothing happened, the first and foremost task to accomplish is to make the owner reason around the matter concerning the problem. Once the business owner starts reasoning, there are more chances that she or he will see that there is actually a need to change things in the indicated direction. Reasoning really opens the eyes. Once there is an exigence, you can sort things out. The authentic urge for change is the real engine of every business.
SOCIAL MEDIA POSTS:
Are very powerful when it comes to promoting a brand or a business. Advertisements work in combination with entertainment. Short sentences, lots of colours, music, and dynamic motto content and banners are the main features of social media posts. And for this purpose, they are actually very good! Artificial intelligence that works with data may show the right posts according to what you are googling for instance. It is easier and faster to produce content for social media posts. Some troubles may come when you want to:
- Link other social media platforms to the one you are using or being independent from one social media platform.
- Show your mindset and build credibility about a profession.
- Show your authority in your business niche.
Point 1 is crucial also because you have poor control over your account whatever social media you are using. Points 2 and 3 are the actual strenght of blogging.
To conclude, a well-structured business runs both posts in parallel: blogs to create trust and inspire on one side, and social media posts to promote and share on the other. The first is a sort of brain of the business, the latter are more the hands and mouth of the business itself.