We are always at the mercy of questions that warn us against the genuineness of the content we are sharing. In the previous post, we were wondering how could harmful content that is disconnected from the rest of the business blog could be. Does it make sense to share ideas unrelated to the rest of the posts? Is it misleading? How do I include it in the contest I am promoting? Can I really do it? What’s the best option to bond it to my business? Is it useful? 
So, how do you produce valuable content? Every idea has pros and cons to take into account. It is good to consider if the business involved is a new one or an established one.

Start-up

Being at the beginning, it is important to get in on the action, keep the motivation high, and minimize doubts that work as breaks. Therefore, a good strategy to solve the problem is to not mention the disadvantages of a concept at all, using common sense. Then, if eventual concerns are raised by third parties, they may be debated in the blog itself, generating favorable traffic for the development of the business itself. It may be a blessing in disguise.

Developed business

If the business is already established, good participation and more or less constant affluence characterize it. The target would be to share intriguing content to consolidate customers and give them more. If the public is mature enough and there is no fear of losing it due to user recirculation, negative aspects of business blog ideas can be leveraged and used as strengths.

All business

According to scientific papers, there are different ways to explore the generation of creative ideas. For instance, exposure to an unfamiliar environment has to be preferred when one is eager to become creatively productive with new stimuli. On the opposite side, there is the familiar environment, protective and a little stimulating, rather useful to reload when exhausted. It is always good to enrich the content of one’s business blog with new ideas that may awaken the spirits of your followers, other than your own. 
Learning how to master silence can help us feel at ease in an unfamiliar environment because it reduces our defensive reactions in apparently hostile or unknown situations. Well, enjoying different dishes from other cultures may be a simple first step to opening one’s mind to creativity. Trust restaurants if you do not want to cook, and do it with a reflective spirit.